In 1929, Betty Crocker began a loyalty points program and began issuing coupons that could be used to redeem for premiums like free flatware. By 1895 Coke was served in every state in the United States. It is estimated that between 18 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. Coupons were mailed to potential customers and placed in magazines. Ĭoca-Cola's 1888-issued "free glass of" is the earliest documented coupon. By 1913, the company had redeemed 8.5 million tickets. īelieved to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. History Originĭuring the great famine of 18 AH (638 CE), Umar, the second ruler of the Islamic Caliphate, introduced several reforms such as the introduction of food rationing using coupons, which were given to those in need and could be exchanged for wheat and flour. A common alternate American pronunciation is / ˈ k juː p ɒ n/ KEW-pon. In Britain, the United States, and Canada it is pronounced / ˈ k uː p ɒ n/ KOO-pon. The word is of French origin, pronounced. Most coupons have an expiration date, although American military commissaries overseas honor manufacturers' coupons for up to six months past the expiration date. Coupons can be targeted selectively to regional markets in which price competition is great. "Only about 4 percent" of coupons received were redeemed. The New York Times reported "more than 900 manufacturers' coupons were distributed" per household, and that "the United States Department of Agriculture estimates that four families in five use coupons. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.Ĭustomarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. Food stuff ration coupons types I–V for direct laborers and workers in Vietnam, 1976–1986
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